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May Jewelry Give-away Results

Congratulations to Susan, who has won a silver micro-pave CZ disk necklace.

Watch our Facebook page for our next contest.

The True Color of the Diamond

Diamonds… a girl’s best friend.  They come in all shapes and sizes… and colors, too.

It used to be that the all-time favorite for an engagement ring was a round, or brilliant, cut white diamond.  And although it still remains a favorite, princess cuts and ovals are rising in popularity, too.  But that will be a topic for another post.

Now I want to talk about diamond colors.  Most diamonds are white, but for those who want something different and unique, an engagement ring with color in the diamond is the latest fashion.  Every year it seems as though a new color of diamond becomes popular.  In recent years, we have seen canary yellow and more recently, chocolate brown.  But until this year, I had never seen an orange diamond.

In November, Christies’ auction house sold a 14-carat vivid orange diamond for $35MM.  The expected sale price had been $20 million, but its unique color enticed bidders even higher.  In pictures it is magnificent – I can only imagine the color in person.   (Later that month, a 60 carat pink diamond set an all-time record for any diamond at $83MM!)

Diamonds are graded by using the 4 C’s: cut, clarity, color and carat.  Colored diamonds are graded in their clarity and color differently than are a colorless diamond.  The deeper the color, the rarer the diamond is, and the more valuable it will be.  The clarity then becomes less important because the faults will be less noticeable.   Colorless diamonds are cut to maximize their brilliance, while colored diamonds are cut to showcase their color.

So to sum things up, it doesn’t matter how you slice it, colored or colorless, a diamond is a true beauty of nature, and we can appreciate them in any color or shape.


Our 200 ‘Likes’ Contest

Thank you to all our customers and fans who helped us get to 200 ‘Likes’ on Facebook.


Congratulations to our winner, Susan, who won a $25 gift certificate.


Please watch our site and Facebook page for more contests and offers in the holiday season.


Five ways to super-charge your wardrobe

Times are a little tight right now. While the stock market has come back from its fall in 2008, somehow people are just not feeling comfortable yet. People are being cautious still on how they spend their money. But what if you need a change from the usual? What if you just can’t wear that outfit another time? Here are some ideas that can change the way you think about what’s hanging in your closet.

1) Scarves are very big right now. Even in the heat of the summer, many women are using scarves to accessorize. Scarves come in lightweight materials for warmer weather that make them ideal for an instant pop of color, design or to change an outfit from the mundane to wow. And not only can you wear them around your neck but you can also wear them around your waist as a belt, in your hair, or as a coverup for a swimsuit.

2) Put a hat on. Hats come in all colors and styles. They come in cotton, lightweight knits and straw for the warmer months and felt, wool and heavy knits for the cooler months. The styles are endless and can change your look in a snap!

3) Belts, but not suspenders. Belts from ultrathin to extra-wide in colors as well as neutrals make any outfit stand to attention. Metal tone belts are great to wear low, above the hips to give some bling as well as to make you look slimmer.

4) Don’t Forget a Girl’s Best Friend! Jewelry can change an old outfit to look as good as new. It can be a long beaded necklace or several layered necklaces. A wide bib style necklace with colored stones is a great look. And even simpler styles, say in gold, silver, or bronze colored metals with eye-catching diamonds or cubic zirconia, can change the appearance of any outfit. The newest trend, metal jewelry in non-metalic colors, such as pink, blue and orange, gives you the ability to bring out any color in an outfit.

5) Add a vest, blazer or jacket to an outfit for an instant look changer. White jackets are so in right now — they are the new “black”. White looks great with all this season’s bright colors and works equally well with neutrals. White and camel… so chic!

So go out there and find your passion for bringing the old to new. Just a few small shopping trips can give your wardrobe a whole new look.

I would love to hear from our readers. Leave comments for me, Carly, here on the blog, so we can share our success stories in reviving our wardrobes.


August Contest Winner

Congratulations to Kiva who won the drawing for the August Jewelry Give-Away. We will be sending our Gold Hearts on a Silver CZ Tennis Bracelet as the prize.

Watch for our new fall jewelry lines and for great sales and promotions in September.

End of Summer Sale — Save 30%

Sale 30% off all jewelry.  Enter code AS1330 at checkout. Offer expires 8/30/13.

August Jewelry Give Away

Enter our August Jewelry Give Away for a chance to win our Gold Hearts on a Silver CZ Tennis Bracelet (an $88 value). To enter, go to the contest on our Facebook page (, or for mobile users, go to:

This sterling silver CZ tennis bracelet with gold vermeil hearts is both stunning and fun. It features gold vermeil plated sterling silver with white cubic zirconias. For more details, please go to

Extra bonus: if you refer the contest to a friend, you get an additional entry for every friend who enters, increasing your chances of winning.

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