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A Seller’s Market

Most of the news we post here is intended to keep potential jewelry buyers updated on available options for their accessorizing needs. We keep you abreast of latest collections, upcoming auctions, and on-the-rise jewelry designers just entering the field.

Today, however, we decided to take a look at the other side of the market: sellers. Finding an “in” to this wonderful world of jewelry-making can be a difficult feat. It often seems impossible to get your name out there, to showcase your pieces and collections. One great way to break through that barrier is at an exhibition. It’s a simple way for customers to take a look at everything you have to offer, and it helps build consumer loyalty when you can impress your customers in person. If that is something you can see yourself doing, then you’re in luck!  The Los Angeles Antique Jewelry and Watch Show, which also hosts current jewelry designers, is currently accepting exhibitor applications for this year’s show, which takes place at the Hyatt Regency Century Plaza on August 14-16.  Signing up may seem daunting, but it is much easier than you might think. All you have to do is fill out an application, either online or in print. (Check out the application requirements here: http://www.laantiquejewelry.com/exhibitors/application-to-exhibit  )

Like any other job interview, space is limited, which means not all shows can accept every exhibitor application. You will want to bulk up your resume with some solid jeweler references as well as a portfolio of photos of sell-able products. Don’t let rejection deter you; keep putting your work out there until you find your necklaces and bracelets organized in your very own booth. After all, the most important factor to any success is unrelenting determination!

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