One of the world’s most famous jewelry companies, Tiffany & Co., has released their new collection, “Tiffany T”. The collection’s notable style element is the inclusion of (at least) a pair of T’s into every piece. A simple example of this form is a wide sterling silver cut-out ring, with two capital T`s, facing towards each other. A more innovative use of Tiffany’s monogram is found in an 18k rose gold chain bracelet, where the links are T`s. The bracelet also comes in sterling silver, for those that prefer a more neutral color and lower price point.
Tiffany & Co. was founded in 1837 by Charles Lewis Tiffany and John B. Young, and slowly grew to become the world’s premier jeweler and America’s leading house of design. Francesca Amfitheatrof, the Tiffany & Co. design director, says her inspiration for the collection came from the style of architecture in New York City: sleek and modern. Although she views the Tiffany “T” as part of the continuing evolution of their legendary styled collections, it strikes us as pedestrian for the venerable retailer to move beyond its signature branding and color into outright incorporation of a brand image into its pieces. While this approach has been used by Chanel, in this case, the block shape of the ‘T’ seems too reminiscent of the Tissot watch emblem to be considered truly original.
See more of the Tiffany ‘T’ Collection: